At Auraskin, we’ve always believed that beauty and sustainability can coexist harmoniously. While most people consider coffee grounds as waste, we saw a unique opportunity to transform these grounds into high-quality, effective, and eco-friendly beauty products. This idea was recognized in the most impressive way as we took 1st place in the “Top Innovative Coffee Product” category at the Coffee Business Awards 2024!
The award-winning Auraskin line is the result of years of innovation, creativity, and dedication to sustainability. By using coffee grounds, we’ve created a range of skincare products that not only benefit the skin but also contribute to a more sustainable planet. The line includes products such as moisturizing creams, anti-aging serums, and face masks—all enriched with the powerful antioxidants found in coffee. Through a complex extraction process, we isolate these active ingredients from the coffee grounds, ensuring that their natural properties remain intact.
Winning 1st place at the Coffee Business Awards is more than just recognition of our products—it’s a celebration of our mission. Our goal is to rethink what constitutes waste, embrace sustainability, and set a new standard for how businesses can create a real impact. At Auraskin, we believe the future of beauty lies in products that are as good for the planet as they are for the skin.
The fact that Auraskin products are sold directly in coffee shops where the coffee grounds are collected is another example of how we bring sustainability into our daily lives. Consumers have the opportunity to experience firsthand the recycling process by purchasing products made from the very coffee grounds they consume daily. This approach not only educates the public on the importance of reducing waste but also fosters a strong connection between coffee culture and eco-friendly beauty.
The award ceremony took place on November 22, 2024, at the impressive Divani Apollon Palace & Thalasso, with the physical presence of speakers, awardees, and distinguished professionals from the industry. It was an unforgettable evening filled with emotional intensity and a celebration of innovation and progress in the coffee and entrepreneurship sectors.
As we celebrate this win, we are more motivated than ever to continue our work. The recognition from the Coffee Business Awards is just the beginning, and we’re excited to expand our efforts to create innovative products that are both planet-friendly and effective for all of you.
We would like to express our heartfelt thanks to everyone who has supported us on this journey—to ethosEVENTS, Coffee+Brunch Magazine, coffeemag.gr, and of course, our loyal customers. This victory is proof of what we can achieve when we work together to create positive change.
At Auraskin, we are not just redefining beauty—we are reimagining the future. Stay tuned for more exciting developments as we continue our journey towards a more sustainable and innovative beauty world!
